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There is nothing more exhilarating than a huge battle with a small fish. That joy is what Ultra-Light fishing is all about. The Rapala ProStaff has

Rapala Ultra Lite Kit

The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a must-have bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box.

Rapala Shad Rap - Hot Steel

Husky Jerk Crankbait by Rapala at Fleet Farm

Dick's Sporting Goods Rapala Shadow Rap Shad Deep Swimming

Tackle, Lures & Bait : Average savings of 44% at Sierra

Rapala Husky Jerk®

Vintage Rapala Shad Rap SR-9 S Silver 3.5 Deep Runner Fishing Lure

The Rapala Original Floating 11 Fishing Lure is the one that started it all and is still the number one go-to! Whether twitched on top as surface

Rapala Original Floating 11 Fishing Lure - Brown Trout

Rapala Promotional Lures Garrett Specialties Products

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style off the bottom with unbeatable results. Wide range of sizes is complimented with natural and glow color patterns.

Rapala Jigging Rap - Silver Fluorescent Chartreuse

Slow Down

Rapala fishing lures Vintage sign Photograph by Flees Photos - Pixels

Rapala X-Rap Magnum 10 Fishing Lure - Bunker - 10 Ft. Running

Rapala Saltwater Skitter Walk®

Rapala Original Floating