Berkley Power Bait Attractant Bait, 8-oz

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 2.5in - HD Blacknose Shiner

Berkley PowerBait CullShad 6 - Bait-WrX

Berkley Labs Introduces New Lures Designed for Forward Facing Sonar - KREJ, PowerSwitch, Finisher

Northland Sink'N Jig, Assorted, 1/2-oz

Berkley Toho Sunglasses

Berkley Power Blade Compact / oz Shad Spinnerbait

Fish Attractants & Baits

Kamikazi Spinnerbait is designed to be both seen and heard,Bait offers sterling 3D eyes on both head and blade to make it look like a school of

Matzuo Kamikazi Spinnerbait

SuperFly Premium Flies, Salmon/Steelhead Assortment

Berkley Powerbait Slobberknocker Bladed Jigs - Angler's Headquarters

Berkley Powerbait Agent E Swimbait - American Legacy Fishing, G Loomis Superstore

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.

Berkley Power Bait Attractant Bait, 8-oz