Lures From The Fish's Point Of View

Introducing the Freedom Tackle Sim Shad. With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish. Nose-Down Sitting Position: One of the key secrets behind the Sim Shad's success is its nose-down sitting position. This lifelike posture mimics the natural behavior of prey, making it an easy target for hungry fish.

Sim Shad 3/8 oz / Silver Shad

Fish Eyesight: Does Color Matter?

Explore our collection of trout area fishing lures and hard baits. Elevate your trout fishing game with our specially designed lures. Shop now for

Handmade Lure by Custom Fishing EU Imomushi Native 30S

Lures From The Fish's Point Of View

Fish Scales, Lure

Chartreuse Back, Orange Belly, White Eyes

1113-Chrome Fishing Lure

The Truth About Leaving A Fishing Lure In A Fish's Mouth (STUDY)

A Boyd's Eye View: What is it with the classic red and white color pattern in fishing lures?

Animated Lure - the world's first self-swimming fishing lure

How fishing lures work (underwater fishing lures)

Get More From Wake Baits By Refining Your Technique

The Sonic BaitFish can be cast, swam, jigged or trolled and features three attachment points, enabling flutter and vibration, and includes two hooks. Few lures, if any, provide this kind of versatility. View the Sonic BaitFish Tech Guide. How do you change to different pull points with the hooks on the SBF already attached? The hooks are attached with a split ring, so they can be moved to any of the three attachment points on the lure.

Macks Lure 30052 Sonic Baitfish