Norman All Freshwater Fishing Baits & Lures

The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erratic hunting action.

Norman Speed N Crankbait Diamond Craw

Norman Steelhead Fishing Baits & Lures for sale

Norman Deep Little N Lavender Shad

The Norman Deep Little N is a legendary Classic-winning lure that hunts in the 9-to-12 foot range. With a medium wobble, the DLN triggers strikes whether its slow rolled or burned in. A classic medium diver, the Deep Little N hits that 9-12 foot sweet spot quickly.

Norman Deep Little N Red-Black

The Norman Middle N has a wide, fish-hunting wobble which makes it a perfect search bait for the 7-9 foot range. Whether you’re after largemouths or smallies, the Middle N gets the job done. Features molded-in lip, butyrate body and fish-attracting rattles. Fish-attracting rattles to attract fish from distance as well as schooling fish. Dimensions, weight 3/8 oz, size 2”, #6 hooks, and 7-9 ft cranking depth.

Norman Middle N Chartreuse / Blue

The D-TRAK deep diving and long casting crankbait features the famous Patented Autotune System that gives anglers a competitive advantage over all other deep cranks. The Autotune System ensures every lure tracks straight and more importantly allows the D-Trak to reach incredible depths. Crank down hard and fast and D-Trak will respond by digging deeper – you simply cannot over crank this bait! But it is not just deep speed the D-Trak offers.

Nomad Design D- Trak 80 Crankbait Brown Craw / 80

Norman All Freshwater Fishing Baits & Lures

Norman NXS Hot Sauce

Lot 4 Fishing Lures One Norman rattle/ L & S TMR 12 / 2 Rebel Floaters All Used

Norman Lures® Deep Little N Crankbait

The Norman Middle N has a wide, fish-hunting wobble which makes it a perfect search bait for the 7-9 foot range. Whether you're after largemouths or

Middle N Mid-Depth Crankbait Bass

The Norman DD22 has been winning tournaments since 1987. This deep-diving crankbaits is a must for ledge fishing in the 14-to-18 foot range. Like all Norman crankbaits, the DD22 is made of butyrate which creates a dull thud that helps fish hone in on it. Combined with a medium-wide wobble, the Norman DD22 is irresistible.

Norman DD22 Crankbait Purple Essence

Bill Norman Lures have been a long-standing staple in the fishing industry, providing quality, 100% American-made lures to suit the demands of anglers

Norman NXS Crankbait

Norman Middle N Lavender Tiger Shad