Rapala Lure

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a 3-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala | Original Floating Gold

Rapala Ultra Light Trout 3 Pieces Kit Pro Selected Fishing Lure Set

Rapala X-Rap Jerkbait 08 The X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive Slashbait technique or with a classic Rapala wobble. The angler defines the cadence for maximum effectiveness.

Rapala X-Rap - Glass Ghost

Rapala X-Rap Magnum Xtreme Lure

There is nothing more exhilarating than a huge battle with a small fish. That joy is what Ultra-Light fishing is all about. The Rapala® ProStaff has

Ultra-Lite Kit

Lure Rapala CountDown Magnum 14 cm 36 gr - Nootica - Water addicts, like you!

Rapala Original Floating

Lure Rapala CountDown Magnum 14 cm 36 gr - Nootica - Water addicts, like you!

Rattlin' Rapala®

Rapala Jointed Floating Lures J011 CHOOSE YOUR COLOR!

Rapala Ultra Light Crank Crankbaits