SoCal Lure & Plastics

Best Bass Lures for Summer 2023

The Hottest Saltwater Lure of 2023 - The Nomad Squidtrex 95g on California Sculpin

The Nomad Sidekick is an updated version of the classic Surface Iron design. The internal weights have been placed to get maximum action and that all important random sidekick action that drives the fish crazy. It's a super easy lure to cast with no compromise on action, only better distance to get closer to the fish more often. Designed with materials that give super lifelike and natural baitfish appeal that makes fish bite.

Nomad Design Slidekick Surface Iron Hot Pink Mackerel

Soft Baits - Tackle Warehouse

Freedom Wine Company - Thanks Bill H. for letting me know it goes well with jazz. Who new? #drinkfreedomwine #syrah #grenache #estellevineyard #santaynezwine #jazzandwine

SoCal Bass Fishing Forecast - Game & Fish

5 Rat Soft Rubber Mouse Fishing Lures Baits Top Water Tackle Hooks Bass Bait

Ultralightheavyweights Custom Minjigs - CALIJERKTUBES FOR GIANT CALICO BASS

Poe's Adds New Colors to Baits

Fly rod, Latest fly rod build 🤩 tiger wrap. This one turned out amazing!