Up and Coming from Rapala and VMC

Legendary Rapala lures to be no longer made in Finland

Up and Coming from Rapala and VMC

Walters makes a splash in debut as Rapala® Pro

According to IGFA records, this hard-bodied lure is considered the top choice for saltwater fishing. Specifically designed for aggressive species like blues, tarpon, tuna, and wahoo, the Rapala Magnum CountDown is built to withstand intense conditions. With features including a metal lip, welded line tie, heavy-duty split rings, and Perma Steel hooks, this lure offers both durability and exceptional performance.

Rapala Countdown Magnum Sinking Minnow 110 mm 24G Blue

Late Summer Cranking with Brandon Palaniuk

3 Ways for Lipless Cranks in Tough Conditions with Jacob Wheeler

Rapala VMC Lays Out Key Priorities in Three-Year Strategic Plan

Rapala

Rapala VMC SA (@RapalaVMC) / X

Rapala RVB05MBS Rap-V Blade 5, 2 3/8 oz, VMC #6 and #8 Hooks, Metal

Brands - Rapala VMC

The Rapala Skitter V 10 Walking Bait is crafted with Rapala's exclusive V-Rap body, providing a bite-triggering topwater walking action that will

Rapala SKV10GHC Skitter V 10, 4 1/2 oz, Topwater, VMC #4 Treble