This is an original 1964 black and white print ad for Cobra bait, designed to look like a panicky minnow. They were sold by James Heddon's Sons, and
1964 Ad James Heddon Baits Cobra Buoyancy Lure Fishing Triple Hooks Mi
Vintage Heddon Lucky 13 Fishing Lure / Antique Fishing Lure Heddon
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Vintage Bomber Fishing Lure With Original Box and Papers / Antique
Yellow with green spots, silver glitter. Good used condition. Normal wear. Missing paint on small spot on one side.
Vintage Heddon Wood Surface Cobra Fishing Lure Yellow Silver Glitter
4 Vintage Heddon King Cobra Lures / Antique Fishing Lures Heddon
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Heddon Lure Box - Sweden
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VINTAGE HEDDON 5 COBRA FISHING LURE, BLACK SILVER
Heddon 8 1/2 Wood King Cobra Fishing Lure
Vintage Heddon 9630 Punkinseed Sunfish Fishing Lure / Antique
Vintage Creek Chub Glass Eyed Pikie Fishing Lure With Box
Vintage Heddon Wood Surface Cobra Fishing Lure Yellow Silver
Vintage HEDDON JOINTED VAMP Minnow Wood Fishing Lure Antique