This is one SWEET little crankbait Fishing 1970s Cotton Cordell Deep Big O crankbait

Cotton Cordell Big O - Chrome/Black Back - 2 in, Diving Lures

This is one SWEET little crankbait

For over 30 years, this reliable lure has attracted bass and other game fish. Easy to cast, the Big O features a distinctive wobble that excites fish

Cotton Cordell Big O Crankbait

Cotton Cordell Big O lures

This is one SWEET little crankbait

Fred C. Young's Big-O - Bass Fishing Archives

Cotton Cordell Big O

Cotton Cordell

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O

Cotton Cordell Super Spot Lipless Crankbaits

Cotton Cordell Big O Square-Lip Crankbait — Discount Tackle